Pricing calculators for web design agencies

Give your clients the interactive pricing tools they're asking for, without having to build anything yourself!
This is where TargaCalc comes in...

Last updated: June 24 2026

A high value upsell with almost no effort

Website pricing calculators are gaining in popularity, and for good reason.

More and more businesses want to offer instant pricing on their websites. Whether it’s a precise quote or a rough estimate, customers increasingly expect to get a price without calling, emailing, or waiting for a salesperson.


Increase trust and improve customer satisfaction

They're increasingly looking for transparency, placing more trust in businesses who are up front about what they offer and how much they charge, and tending to be less trusting of those who are discrete and require potential customers to call them.

As a web agency, this creates a perfect opportunity for you.


More trust generally leads to more customers!



You don’t need to build anything - TargaCalc handles it all

We do the heavy lifting... you reap the benefits

Most agencies either:

  • Don’t have the in‑house expertise to build bespoke pricing calculators.
  • Don’t want the ongoing responsibility of maintaining complex logic.
  • Don’t have the time to take on highly specialised, variable‑scope work.

That's where TargaCalc comes in...

We design, build, configure, style, host, and support fully bespoke pricing calculators for your clients - whilst you take the credit for adding an advanced, high‑value feature to their website.


Simple for you. Powerful for your clients.

TargaCalc has made it really easy to add a pricing calculator to a website. Every calculator we supply you comes with a unique implementation tag, which looks something like this...

<!-- TargaCalc iFrame start -->

<div id="targacalc"></div>

<script src="https://www.targacalc.com/calcs/custom.js" data-id="YOURCALC01"></script>

<!-- TargaCalc iFrame end -->

The implementation tag keeps your work to a minimum. You’ll never need to understand the underlying technology, other than simply dropping in a line of line of code that TargaCalc will give you for each new calculator we build for your clients.

  • All coding
  • All formulas and pricing logic
  • All styling to match the website
  • All hosting
  • All updates and ongoing support

...you simply add the snippet and move on!


The benefits to you as a web agency

If you want to gain a competitive edge, stand out from competitors, and introduce a new revenue stream with minimal effort, adding bespoke pricing calculators could be a great move.


A new revenue stream

Earn a commission each time you add a bespoke pricing tool to a client’s website. You can offer it:

  • As an add‑on to a new website build
  • As part of a redesign
  • As a simple upgrade to any existing website

It’s an easy upsell that delivers real value to you AND your clients!


Look more innovative to your clients

With TargaCalc behind you, you can confidently say Yes, we can add a fully bespoke pricing calculator to your website.

  • No new skills.
  • No specialist developers.
  • No outsourcing headaches.
  • You get the credit... we do the work!

You won’t need to build or maintain anything

  • You’ll have no custom database to build and maintain.
  • No complex functional JavaScript or PHP to write.
  • No logic changes to manage.
  • No troubleshooting to do.

TargaCalc will give you a simple code snippet. This is the unique implementation tag which will allow your client's dedicated pricing calculator to display on their website.

Simply apply the implementation tag to whichever page or pages on a website you need, and TargaCalc will do the rest!


The benefits to your clients

Your clients get a pricing calculator that accurately reflects their services, pricing structure, and any variables that influence cost, such as:

  • Distance
  • Frequency
  • Access
  • Location
  • Minimum charges
  • Pricing caps
  • Weekend rates
  • ...and more

Want to learn more?

Here are two quick ways to explore what TargaCalc can do for your agency:

Try a demo, right here, right now

The demo calculator below will take you less than a minute to test drive, and you can play around with it as much as you want.


Book a quick phone or Zoom call

You can ask all the questions you want, and you’ll be able to decide for yourself whether TargaCalc is a good fit for you as a partner for providing bespoke pricing calculators.


Try a Free Demo or Book a Call Today!


Try a Demo Book a Call

Try a demo calculator for yourself!

Below is a fully functional demo quote calculator designed for web designers

Feel free to experiment. Your quote will appear on the next screen, and you can send it to yourself to see exactly what your clients’ customers would experience.

(Prices shown are for demonstration only. Your client's calculator will be fully customised to their type of business, services, pricing, and branding.)

If you'd like to try other demo pricing calculators, they're just a click away!


FAQs: Your Questions Answered

We do our best to anticipate and answer most of your questions up front.

Simply click below to expand the FAQs section, and if you can't find the answers you're looking for, please get in touch.

View FAQs

Bespoke website cost calculators

Benefits and Features

What does a pricing calculator actually do?

A pricing calculator (also commonly referred to as a quote calculator, cost estimator, or quote generator) is an interactive tool which allows potential customer to produce instant quotes or estimates based on their specific requirements.

A good pricing calculator should be able to be either designed or configured to represent the specific pricing model (or pricing methods) of that specific business, and provide potential customers with a sufficient range of options to allow them to select combinations of quantities, sizes, lengths, and other variants to meet their needs.

Some pricing calculators, including those which TargaCalc develops, can also provide cost breakdowns, split payment options, dynamic messaging, etc., and also allow the customer to email the quote to themselves as well as to the business.

What kind of features can be included in a quote calculator?

Online quote calculators can be useful for many types of businesses. They can provide customers with the means to select items, services, sizes, quantities, etc., and then calculate a final price based on the values you provide.

Some quote calculators, like those from TargaCalc, can also allow the customer to email the quote to themselves, and provide you with a copy of that quote too. This can make them great for lead generation.

What are the benefits of having a custom quote calculator?

Apart from them being able to provide instant quotes for your customers 24/7, an online quote calculator can promote trust, and also promote other services which potential customers hadn't realised you offer.

It could also save you time and effort through not having to wasting time chasing leads that go nowhere. Your online price calculator can reduce that burden by doing the qualifying for you, allowing you to free up time to focus on doing what you do best and deliver a great service.

You can also track who generated each quote, enabling you to follow up as a warm lead.

What features can a quote calculator include?

Online quote calculators can be useful for many types of businesses. They can provide customers with the means to select items, services, sizes, quantities, etc., and then calculate a final price based on the values you provide.

Some quote calculators, like those from TargaCalc, can also allow the customer to email the quote to themselves, and provide you with a copy of that quote too. This can make them great for lead generation.

How can a quote calculator improve conversions?

If you consider that a high proportion of website visitors want to know how much this thing, product or service will cost, and also what that price includes, it makes sense to help them to quickly and easily find those answers.

This is especially important for potential customers who want to find those answers there and then, so they can make an informed decision without having to pick up the phone during office hours to speak with a sales person.

Without a quote calculator or price estimator on your website, that potential customer might decide to move on and find someone who is prepared to help them to determine the cost. Trust plays a very important role in this process.

Are pricing calculators for customers, sales teams or both?

Pricing calculators are suitable for both customers and sales teams. But they can be even more flexible if the calculator has been designed to recognise whether it is being used by a potential customer or a member of your team.

This dynamic distinction between customers and employees can enable the calculator to display specific options, such as the name of the employee who is providing the quote, or different options or methods of selection which are considered to be more appropriate for the type of user.

But these distinctions between customers and sales teams is only possible if the pricing calculator has been designed in that way. TargaCalc will always provide that option, and can produce pricing calculators specifically to the requirements of your business.

Cost

What does an online quote calculator cost?

The cost of an online calculator depends on a number of factors, including the number of items and their variants, complexity, and also whether you want to offer your customers the ability to pay in installments, and how those payment plans are structured.

TargaCalc's affordable online calculators start at just £595 which covers the initial cost of designing and building your calculator, and a monthly support plan charge which can be as little as £19 per month.

What is the cost to build a bespoke online cost calculator for my website?

The cost of an online calculator depends on a number of factors, including the number of items and their variants, complexity, and also whether you want to offer your customers the ability to pay in instalments, and how those payment plans are structured.

TargaCalc's affordable online calculators start at just £595 with a small monthly support plan charge from £19 per month.

The monthly support plan charge covers hosting, uptime monitoring, maintenance, compatibility updates, bug fixes, email handling, potential feature updates, support, etc.

Mobile

Can quote calculators work on mobile phones?

Your cost calculator will be fully responsive, meaning it will work seamlessly across smartphones, tablets and desktops computers. It will also be optimised for fast loading times to ensure a smooth user experience, which helps to reduce bounce rates and improve conversion.

Time to Build

How long does it take to build a quote calculator?

Depending on your needs, a bespoke online quote calculator could take anything from 5 days to design and build.

However, TargaCalc have streamlined a process which can make customisable calculators quicker and cheaper, with costs starting at just £595, which are usually able to be completed within a couple of days.

Implementation

How can I get an online quote calculator for my website?

If you already have a website, you could ask your web designer to build you an online calculator.

Some web designers might use an off-the-shelf plug-in if your website has been built using WordPress or some other website builder platform, but if you're fortunate enough to have a web designer who can understand and write code, they might be able to build a bespoke quote calculator for you.

Of course TargaCalc can build you a bespoke cost calculator which can be applied directly to your website, or we could build a calculator on your behalf which your web designer could add to your website.

How can I add a quote calculator to my website?

If you already have a website, you could ask your web designer to build you an online calculator.

Depending on your needs, a bespoke online quote calculator could take anything from 5 days to design and build. However, TargaCalc have streamlined a process which can make customisable calculators quicker and cheaper, with costs starting at just £595, and are usually able to be completed within a couple of days.

How is the cost calculator added to my website?

TargaCalc makes it really easy to add your new calculator to your website. Your web designer will simply need to add a small piece of code so that the calculator can be made visible to visitors of your website.

We can of course help and advise with that process.

Can a calculator be added to more than one website?

In some respects, a TargaCalc calculator can be added to more than one website.

However, it's important to understand that because there is a trust element in the way that we control the height of the parent page iFrame window on your domain based on the individual calculator pages which are hosted on TargaCalc's domain.

Without that trust element being applied between your domain and TargaCalc's domain, there will be no automated control over the iFrame height whilst the calculator is in use.

Can a cost calculator be added to a WordPress website?

Yes. TargaCalc have successfully devised a way for our cost calculators to be applied to WordPress websites.

It isn't difficult, and we can help you by guiding you through the process and testing.

How do I know that my calculator will work?

If you have any doubts that a pricing calculator will work on your website, simply get in touch and ask for the implementation tag to a demo version, and you will also be sent the implementation guide which will take you or your web designer through the simple steps to be taken.

If you are asking whether your specific calculator will work as you intend it to, please remember that it will be design and configured for you based on your requirements and your pricing model, and you’ll also get to test is as many times as you want before it goes live.

Design and Styling

Can the calculator be styled to match my website?

Yes. During the design of your calculator we will analyse the styling elements of your website and replicate them on your calculator. That will ensure that your calculator's colours, styling, fonts, etc., are consistent with your website.

Suitability

Are cost calculators suitable for all businesses?

Online cost calculators are not an ideal replacement for businesses who could use a simple static price list, because their functionality and the costs involved to build it, would... in reality... be a waste of time and money.

However, they could be perfect for businesses which provide services, bundled options, and factor in other criteria such as multiple selections, order value, distance, frequency, ease of access, and any number of other factors which have the potential to impact the cost in some way.

Types of Calculators

Does TargaCalc only make bespoke calculators?

Although TargaCalc does produce bespoke cost calculators, it is understandable that some businesses need to keep their own costs down and would prefer to have a lower priced calculator instead of spending on a fully bespoke solution.

Therefore for clients on a tight budget, we try to accommodate the most important aspects of their prices and pricing structure within partially pre-built templates.

This enables costs to be keep down, without compromising too much on what the business needs the most.

Hosting and Management

Where will the calculator be hosted?

Your calculator will be hosted on targacalc.com

targacalc.com is the technical and hosting platform for most of the calculators that we build, and this provides us with immediate access for development and maintenance work during the life of your pricing calculator.

Your calculator will be displayed seamlessly on your website by using an iFrame, which will allow your calculator to look like is an integral part of you website, and not a bolt-on extra which looks out of place.

Will I need to move my website to TargaCalc so I can have a calculator?

No, you won't need to switch your website over to be managed by TargaCalc.

We'll do all we can to make it easy for your current web designer to add the calculator, but it is a fact of life that some web designers these days lack the technical skills to work within the code of a website.

If in doubt, we can do trial implementation with your current web designer to determine whether it's feasible for them to add the calculator. However, once the calculator code has been added, we can manage the calculator without having to involve your current web designer.

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