Pricing calculators for web design agencies

A pricing calculator (also commonly referred to as a quote calculator, cost estimator, or quote generator) is an interactive tool which allows potential customer to produce instant quotes or estimates based on their specific requirements.

A good pricing calculator should be able to be either designed or configured to represent the specific pricing model (or pricing methods) of that specific business, and provide potential customers with a sufficient range of options to allow them to select combinations of quantities, sizes, lengths, and other variants to meet their needs.

Some pricing calculators, including those which TargaCalc develops, can also provide cost breakdowns, split payment options, dynamic messaging, etc., and also allow the customer to email the quote to themselves as well as to the business.

Online quote calculators can be useful for many types of businesses. They can provide customers with the means to select items, services, sizes, quantities, etc., and then calculate a final price based on the values you provide.

Some quote calculators, like those from TargaCalc, can also allow the customer to email the quote to themselves, and provide you with a copy of that quote too. This can make them great for lead generation.

Apart from them being able to provide instant quotes for your customers 24/7, an online quote calculator can promote trust, and also promote other services which potential customers hadn't realised you offer.

It could also save you time and effort through not having to wasting time chasing leads that go nowhere. Your online price calculator can reduce that burden by doing the qualifying for you, allowing you to free up time to focus on doing what you do best and deliver a great service.

You can also track who generated each quote, enabling you to follow up as a warm lead.

Online quote calculators can be useful for many types of businesses. They can provide customers with the means to select items, services, sizes, quantities, etc., and then calculate a final price based on the values you provide.

Some quote calculators, like those from TargaCalc, can also allow the customer to email the quote to themselves, and provide you with a copy of that quote too. This can make them great for lead generation.

If you consider that a high proportion of website visitors want to know how much this thing, product or service will cost, and also what that price includes, it makes sense to help them to quickly and easily find those answers.

This is especially important for potential customers who want to find those answers there and then, so they can make an informed decision without having to pick up the phone during office hours to speak with a sales person.

Without a quote calculator or price estimator on your website, that potential customer might decide to move on and find someone who is prepared to help them to determine the cost. Trust plays a very important role in this process.

Pricing calculators are suitable for both customers and sales teams. But they can be even more flexible if the calculator has been designed to recognise whether it is being used by a potential customer or a member of your team.

This dynamic distinction between customers and employees can enable the calculator to display specific options, such as the name of the employee who is providing the quote, or different options or methods of selection which are considered to be more appropriate for the type of user.

But these distinctions between customers and sales teams is only possible if the pricing calculator has been designed in that way. TargaCalc will always provide that option, and can produce pricing calculators specifically to the requirements of your business.

TargaCalc's affordable online calculators start at just £595 with a small monthly support plan charge from £19 per month, which covers hosting, uptime monitoring, maintenance, compatibility updates, bug fixes, email handling, potential feature updates, support, etc.

To simplify pricing for the majority of cases, we offer 3 fixed price tiered packages which can be found in the Pricing section of this website.

Under TargaCalc's reseller agreement, you'll receive a sizeable commission from between £180 and £525 each time you add a TargaCalc pricing tool to a client’s website.

Even more good news is that you won't have to pay for the calculator up front, because when your customer pays you, you simply pay TargaCalc the regular price MINUS your reseller commission.

Learn more about TargaCalc's fixed price package and reseller commission here.

Yes. The package prices shown above are recommended prices, and are what we at TargaCalc charge clients for directly. However, agencies are free to charge higher or lower prices according to their own pricing strategy.

The amount payable to TargaCalc remains fixed at the balance shown for the relevant package and partnership type.

You, as the agency, get paid by your client. You pay TargaCalc.

To explain this in simple terms, you invoice your client directly and set your own price to them.

Once your project has been confirmed, we invoice you for a deposit to begin work.

After the calculator has been delivered, we invoice you for the balance.

Our fee to you is fixed regardless of what you charge your client, so your commission is simply the difference between what you invoice them and what you pay us. This means you're not waiting on us, and we're not waiting on your client's payment terms, because each invoice runs on its own schedule.

This depends on which agreement type applies to that particular client project, and not on the agency in general, because the same agency can run Type A on one project and Type B on another.

Under a Type A Agreement (TargaCalc handles client communication), we bill the client directly each month.

Under a Type B Agreement (the agency handles client communication), we bill the agency at the applicable wholesale rate, and the agency manages any onward billing to their client.

Your cost calculator will be fully responsive, meaning it will work seamlessly across smartphones, tablets and desktops computers. It will also be optimised for fast loading times to ensure a smooth user experience, which helps to reduce bounce rates and improve conversion.

Depending on your needs, a bespoke online quote calculator could take anything from 5 days to design and build.

However, TargaCalc have streamlined a process which can make customisable calculators quicker and cheaper, with costs starting at just £595, which are usually able to be completed within a couple of days.

If you already have a website, you could ask your web designer to build you an online calculator.

Some web designers might use an off-the-shelf plug-in if your website has been built using WordPress or some other website builder platform, but if you're fortunate enough to have a web designer who can understand and write code, they might be able to build a bespoke quote calculator for you.

Of course TargaCalc can build you a bespoke cost calculator which can be applied directly to your website, or we could build a calculator on your behalf which your web designer could add to your website.

If you already have a website, you could ask your web designer to build you an online calculator.

Depending on your needs, a bespoke online quote calculator could take anything from 5 days to design and build. However, TargaCalc have streamlined a process which can make customisable calculators quicker and cheaper, with costs starting at just £595, and are usually able to be completed within a couple of days.

TargaCalc makes it really easy to add your new calculator to your website. Your web designer will simply need to add a small piece of code so that the calculator can be made visible to visitors of your website.

We can of course help and advise with that process.

In some respects, a TargaCalc calculator can be added to more than one website.

However, it's important to understand that because there is a trust element in the way that we control the height of the parent page iFrame window on your domain based on the individual calculator pages which are hosted on TargaCalc's domain.

Without that trust element being applied between your domain and TargaCalc's domain, there will be no automated control over the iFrame height whilst the calculator is in use.

Yes. TargaCalc have successfully devised a way for our cost calculators to be applied to WordPress websites.

It isn't difficult, and we can help you by guiding you through the process and testing.

If you have any doubts that a pricing calculator will work on your website, simply get in touch and ask for the implementation tag to a demo version, and you will also be sent the implementation guide which will take you or your web designer through the simple steps to be taken.

If you are asking whether your specific calculator will work as you intend it to, please remember that it will be design and configured for you based on your requirements and your pricing model, and you’ll also get to test is as many times as you want before it goes live.

TargaCalc understands that most agencies want reassurance that adding a pricing calculator to a website will not become a technical burden. This is why we have engineered the implementation tag (a small snippet of code) to be easy to apply to just about any page on any website.

You can view our latest implementation guides under the Guides tab on targacalc.com

Yes. During the design of the pricing calculator we will analyse the styling elements of the website and replicate them on the calculator. That will ensure that the calculator's colours, styling, fonts, etc., are consistent with your client's website.

Online cost calculators are not an ideal replacement for businesses who could use a simple static price list, because their functionality and the costs involved to build it, would... in reality... be a waste of time and money.

However, they could be perfect for businesses which provide services, bundled options, and factor in other criteria such as multiple selections, order value, distance, frequency, ease of access, and any number of other factors which have the potential to impact the cost in some way.

Although TargaCalc does produce bespoke cost calculators, it is understandable that some businesses need to keep their own costs down and would prefer to have a lower priced calculator instead of spending on a fully bespoke solution.

Therefore for clients on a tight budget, we try to accommodate the most important aspects of their prices and pricing structure within partially pre-built templates.

This enables costs to be keep down, without compromising too much on what the business needs the most.

Your calculator will be hosted on targacalc.com

targacalc.com is the technical and hosting platform for most of the calculators that we build, and this provides us with immediate access for development and maintenance work during the life of your pricing calculator.

Your calculator will be displayed seamlessly on your website by using an iFrame, which will allow your calculator to look like is an integral part of you website, and not a bolt-on extra which looks out of place.

No, you won't need to switch your website over to be managed by TargaCalc.

We'll do all we can to make it easy for your current web designer to add the calculator, but it is a fact of life that some web designers these days lack the technical skills to work within the code of a website.

If in doubt, we can do trial implementation with your current web designer to determine whether it's feasible for them to add the calculator. However, once the calculator code has been added, we can manage the calculator without having to involve your current web designer.